You can assign users to different custom groups to enable custom pricing. This enables you to give specific prices or price discounts (global or per product) to specific groups of users.
For example, you can offer a 10% discount for all products in the catalog to users who belong to the Resellers customer group.
Note that customer groups are not the same as User Groups. User Groups concern all users in the system and can be used, for example, to handle permissions. Customer groups refer specifically to the commerce functionalities and enable handling prices.
Enabling customer groups¶
To enable using customer groups, you need to modify the User Content Type's definition by adding a Customer Group Field.
With this Field you can add a user to any of the predefined customer groups.