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Search Engine Optimization

Every time users search online, they are presented with a list of results, together with page title and a short summary. Based on this limited information they choose which link to follow. The more your page stands out, the more likely users are to pay you a visit.

With Search Engine Optimization (SEO) tool, you can optimize your website for both visitors and search engines. SEO brings in more organic traffic and improves the website's visibility in Search Engines Results Pages (SERPs). It is a core feature of Digital Experience Platform.

Additionally, SEO allows you to control the appearance of search results on SERPs, by providing the intended wording for the title, description, keywords, and so on.

Meta tags

Title, Description and Keywords tags are displayed on SERPs. They also help the search engine figure out what the content is about and how high it should rank. A Canonical tag is used by the search engine's internal algorithm. After you define the tags for your content, they are rendered as part of the <HEAD> section of a web page, from where the search engine intercepts their values.

  • Title is displayed as a prominent heading in the search. You want to make it relevant and attractive for users to click on. It represents the title of the content item that you want to promote.
  • Description appears next to or below the title. Here you tell visitors what the content is about. Your goal is to optimize it for better visibility both on desktop and mobile. It represents a summary of your content item
  • Keywords can help the search engine position the results. Keywords can be ideas and topics that define what your content is about.
  • Canonical URL tells search engines which copy of content is the original that should appear in search results. It prevents duplicates from competing against each other.

Additionally, you can define social media-specific meta tags separately, to fine-tune the message that gets across to each of the platforms. If you fail to use this feature, the default meta tags are used to generate a social media snippet.

For more information about SEO, see Ibexa blog.