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  • Segment management

Segment management

Segments allow getting personalized content suitable for particular user groups. They compute models based on the segment attribute factor. Information about user segment is provided in each event which comes from the tracking script.

Configure segments

With segment groups you can assign users to different recommendation groups based on data gathered, and deliver recommendations to these user groups.

The Segment list displays only active segments and is generated from the events collected for relevant history (the actual data from recommendation engine, not what was added in the back office).

The value of each segment is transferred to the event.

Models are displayed only for a selected period of time. If a group is inactive for a certain time, the segments get an Inactive status and can't be used.

Time period

Operators and segmentation logic

Segmentation logic in segment groups allows you to divide target audience according into their specific traits, for example, demographic, behavior, or age, to provide narrowed and better tailored recommendations. You can build complex segment groups using parent and nested (child) segments connected with operators which enable precise filtering.

With operators you can establish filtering rules for recommendations based on segments, and create nested groups within parent groups.

Tip

You can add an unlimited number of children in one parent group.

  • AND - use when you want to intersect two or more values for a particular segment. All set conditions must be met.
  • OR - use when you want to broaden results, one of the conditions must be fulfilled.

Nested (child) segments can have different conditions from their parent. However, the relation between parent and child is always AND. Use them to create sub-segment groups which narrow down filtering of recommendations to specific traits of your users.

Segments available in the Elements sections are reusable. It means you can use the same segment in different segment groups.

Parent segment group

Create segment group with AND logic condition

The following example shows segment groups with AND operators linking nested elements:

  • women
  • Poland
  • sales hunters (as a type of customer)

AND segment group logic

All three criteria are linked with and AND operator, so all conditions must be fulfilled.

A recommendation call in a scenario that uses a model with segments contains requests to all specified segments with AND conditions:

https://reco.perso.ibexa.co/api/v2/41307/588/landing_page?numrecs=6&attribute=ses_name,title,ses_image,teaser_image&crosscontenttype=1&segments=7,11,14

Where segments ID correspond to segment groups:

  • women - segment ID=7
  • Poland - segment ID=11
  • sales hunters - segment ID=14

As a result, a recommendation call returns two events which qualify for these segment groups requirements. Two items with ID=587 and ID=588 are relevant for the following segment combinations, clicked by:

  • for women from Poland

and

  • for sales hunters.
Recommendation call response
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   {
   "contextItems": [],
   recommendationItems: [
      {
         itemId: 587,
         itemType: 57,
         relevance: 1,
         links: {
            clickRecommended: "//event.perso.ibexa.co/api/41307/clickrecommended/someuser/57/587?scenario=landing_page&modelid=10316421&categorypath=&requestuuid=276a5930-dea3-11ed-8cdf-92a64ae30943",
            rendered: "//event.perso.ibexa.co/api/41307/rendered/someuser/57/587?scenario=landing_page&modelid=10316421&categorypath=&requestuuid=276a5930-dea3-11ed-8cdf-92a64ae30943"
         },
         attributes: [
            {
               key: "title",
               values: [
                  "Woods edge living room"
               ]
            },
            {
               key: "teaser_image",
               values: [
                  "/var/site/storage/images/4/5/7/0/754-1-eng-GB/245d16d84164-living-room3.jpg"
               ]
            }
         ]
      },
      {
         itemId: 588,
         itemType: 57,
         relevance: 1,
         links: {
            clickRecommended: "//event.perso.ibexa.co/api/41307/clickrecommended/someuser/57/588?scenario=landing_page&modelid=10316421&categorypath=&requestuuid=276a5930-dea3-11ed-8cdf-92a64ae30943",
            rendered: "//event.perso.ibexa.co/api/41307/rendered/someuser/57/588?scenario=landing_page&modelid=10316421&categorypath=&requestuuid=276a5930-dea3-11ed-8cdf-92a64ae30943"
         },
         attributes: [
            {
               key: "title",
               values: [
                  "Minimalist luxury in a small and stylish bedroom"
               ]
            },
            {
               key: "teaser_image",
               values: [
                  "/var/site/storage/images/0/0/7/0/700-1-eng-GB/de8a98767362-bedroom2.jpg"
               ]
            }
         ]
      }
   ]
}

Create segment group with OR logic condition

The following example shows segment groups with OR operator connecting nested elements:

  • women
  • Poland
  • 25–35 (age)
  • Germany

OR segment group logic

In this case to get recommendations, only one condition must be met: women from Poland or women from Germany.

https://reco.perso.ibexa.co/api/v2/41307/someuser/landing_page?numrecs=6&attribute=ses_name,title,ses_image,teaser_image&crosscontenttype=1&segments=7,8,10,11

Where segments ID correspond to segment groups:

  • women - segment ID=7
  • Poland - segment ID=11
  • 25–35 - segment ID=8
  • Germany - segment ID=10

As a result, a recommendation call returns only one event which qualifies for these segment group requirements. The item with ID=587 is relevant for this segment combination, clicked by:

  • women from Poland at age 25–35

or

  • by women from Germany at age 25–35
Recommendation call response
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   {
   "contextItems": [],
   recommendationItems: [
      {
         itemId: 587,
         itemType: 57,
         relevance: 1,
         links: {
            clickRecommended: "//event.perso.ibexa.co/api/41307/clickrecommended/someuser/57/587?scenario=landing_page&modelid=10316421&categorypath=&requestuuid=7ff8c8b0-e282-11ed-9a93-aefcc75529b6",
            rendered: "//event.perso.ibexa.co/api/41307/rendered/someuser/57/587?scenario=landing_page&modelid=10316421&categorypath=&requestuuid=7ff8c8b0-e282-11ed-9a93-aefcc75529b6"
         },
         attributes: [
            {
               key: "ses_name",
               "values": []
            },
            {
               key: "title",
               values: [
                  "Woods edge living room"
               ]
            },
            {
               key: "ses_image",
               "values": []
            },
            {
               key: "teaser_image",
               values: [
                  "/var/site/storage/images/4/5/7/0/754-1-eng-GB/245d16d84164-living-room3.jpg"
               ]
            }
         ]
      }
   ]
}