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The Google Ads Customer Match modules allow you to search, retrieve, create and add/ remove a customer from the customer list in your Google Ads Customer Match account.

Getting Started with Google Ads Customer Match

Prerequisites

  • A Google Ads Customer Match account

In order to use Google Ads Customer Match with Ibexa Connect, it is necessary to have an Google Ads Customer Match account. Create an Google Ads Customer Match account at ads.google.com.

Note

The module dialog fields that are displayed in bold (in the Ibexa Connect scenario, not in this documentation article) are mandatory!

Note

Some adblocking browser plugins could block the Google Ads Customer Match modules. It is recommended to disable the plugins if you encounter a problem loading a module.

Connecting Google Ads Customer Match to Ibexa Connect

To connect your Google Ads Customer Match account to Ibexa Connect you need to obtain the Customer ID from your Google Ads Customer Match account and insert it in the Create a connection dialog in the Ibexa Connect module.

  1. Login to your Google Ads Customer Match account.

  2. Copy the Customer ID to your clipboard which is available at top right corner.

    Google_Ads_Customer_Match.png

  3. Go to Ibexa Connect and open the Google Ads Customer Match module's Create a connection dialog.

    Google_Ads_Customer_Match.gif

  4. In the Connection name field, enter a name for the connection.

  5. In the Customer ID field enter the customer ID copied in step 2. Click Continue.

  6. Confirm the dialog by clicking Continue.

    The connection has been established.

You can create, search and retrieve the customer lists, and add or remove contacts from the customer lists using the following modules.

Search Customer Lists

Searches for customer lists.

Account/Customer ID

Select or map the Account/Customer ID whose customer lists you want to search.

Select a Method

Select a method to search for customer lists:

  • Select Customer Lists by Filter

  • Select Customer Lists by Google Ads Query Language

Filter

Add the filters to apply to the search results.

Query

Enter (map) a keyword or phrase to search the customer list that matches the query. Use Google Ads Query Language. For example, SELECT campaign.id FROM campaign.

Limit

Enter the maximum number of results Ibexa Connect should return during one scenario execution cycle. The default value is 10.

Get a Customer List

Gets a specified customer list.
Account/Customer ID Select or map the Account/Customer ID whose customer list details you want to retrieve.
Customer List ID Select or map the customer list ID whose details you want to retrieve.

Create a Customer List

Creates a new customer list.

Account/Customer ID

Select or map the Account/Customer ID to create the customer list.

Name

Enter (map) the customer list name.

Description

Enter (map) the details of the customer list.

Membership Life Span

Enter (map) the number of days a user's cookie stays on your list since its most recent addition to the list.

Customer List

Add the customer list details.

Upload Key Type

Select the upload key type:

  • Contact Info

  • CRM ID

  • Mobile Advertising ID

Data Source Type

Select the type of data source:

  • First Party

  • Third Party Credit Bureau

  • Third Party Voter File

App ID

Enter (map) the Marketing App ID.

Enter a string that uniquely identifies a mobile application from which the data was collected.

  • For iOS, the ID string is the 9-digit string that appears at the end of an App Store URL.

    For example, 476943146 for Flood-It! 2 whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146.

  • For Android, the ID string is the application's package name.

    For example, com.labpixies.colordrips for Color Drips given the Google Play link is nter https://play.google.com/store/apps/details?id=com.labpixies.colordrips.

Add/Remove a Contact in a Customer List

Adds or removes a new contact in a specified customer list.

Select a Method

Select the method:

  • Add a Contact

  • Remove a Contact

Account/Customer ID

Select or map the Account or the Customer ID to which you want to add or remove the contact.

Customer List ID

Enter (map) the Customer List ID.

Specify only one of the following parameters:

  • Email

  • Phone

  • First Name

  • Last Name

  • Country

  • Postal Code

Email

Enter (map) the customer's email address to associate with a Google account.

Phone

Enter (map) the customer's phone number with the country code. For example, +420 777 888 999.

First Name

Enter (map) the customer's first name.

Last Name

Enter (map) the customer's last name.

Country Code

Enter (map) the customer's country code in ISO-3166-1 alpha-2. For example, US, CZ.

Postal Code

Enter (map) the customer's postal code.