There are several ways to integrate the REST calls with the Personalization server and to avoid blocking web page rendering, if the communication with the Recommender is distrusted or interrupted.
The simplest way to load recommendations is to synchronously request the Personalization server for recommendations as they are needed. This way is sufficient in most cases. The most important drawback is that the request time increases by the time of the recommendation request. If the network is overloaded or the Personalization server is not available, it can lock the request.
Load in the bottom¶
Non-blocking loading in the background¶
If the website is implemented in a language that supports multithreading or non-blocking I/O, the recommendation request can start just after the browser request is received. The page generation and the recommendation requests are accomplished in parallel. By combining this idea with the previous solution and placing the recommendation results at the bottom of the page you can avoid any interruption in the processing.
Load over proxy¶
An alternative approach is to create the HTML code on the server side for every target page, to simplify the script on the client side.
You can use the following tools as an implementation of such a proxy: the Apache proxy module, an independent daemon like “netcat” or a PHP script.
An overview of pros and cons for each of the above techniques:
|Problem||Simple Way||Bottom loading||Background loading||JSONP||XMLHttpRequest + Proxy|
|Is not blocked by ad blockers or no-track plug-ins||Yes||Yes||Yes||-||Yes|
|Works for server without multithreading functionality||Yes||Yes||-||Yes||Yes|
|Compatible with frontend caching on the server||-||-||-||Yes||Yes|
|Does not delay page rendering||-||depends||depends||Yes||Yes|
|Supports authentication for recommendation fetching||Yes||Yes||Yes||-||depends|