This documentation is for a version that has reached its End Of Life. Such versions are no longer supported and don't receive security updates. Consider updating to a newer version.
How Personalization works¶
The idea behind the Personalization service is built upon four main steps.
- A user visits a news service or an online store, navigates through it and leaves some footprints. The most popular footprints are selecting (CLICK) and purchasing products (BUY).
- This information is sent to the Personalization client every time these events happen.
- The Personalization server accumulates the tracked events, categorizes them and calculates recommendations for every product and every user in the shop.
- Recommendations can be fetched from the Personalization service and presented to users during their sessions or pushed by the service to a dedicated endpoint, for example, to be forwarded to customers.
For more information about available functionalities, see User Documentation.
For more information about enabling the Personalization service, see Enable Personalization.