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CDP activation

CDP activation¶

Configuration¶

To configure Ibexa CDP, edit the config/packages/ibexa_cdp.yaml file:

ezplatform:
    system:
        default:
            cdp:
                account_number: 123456
                user_data_streaming:
                    stream_id: 00000000-00000000-00000000-00000000
                activations:
                    client_id: '%env(CDP_ACTIVATION_CLIENT_ID)%'
                    client_secret: '%env(CDP_ACTIVATION_CLIENT_SECRET)%'
                    segment_group_identifier: example_segment_group_identifier

All configuration settings are described below. You can follow them step by step to set up your Ibexa CDP.

Segment group¶

First, create a segment group in the Back Office. It will serve as a container for all segments data generated by Ibexa CDP. Go to Admin -> Segments and select Create. Fill in name and identifier for a segment group. Choose wisely, as once connected to CDP Segment Group cannot be changed.

Creating a new segment group

Next, add a segment group identifier to the configuration.

Ibexa CDP Segment Group

After you create the Segment Group in the Back Office and connect it to Ibexa CDP, you cannot change it in any way, including edit its name.

Account number¶

Now, fill in the account number. Log in to Ibexa CDP and in the top right corner, select available accounts.

List of available accounts

A pop-up window displays with a list of all available accounts and their numbers.

Account number

User Data Streaming¶

You need to specify a source of the user data that Ibexa CDP will connect to. To do so, go to Data Manager in Tools section and select Create new dataflow. It will take you to a Dataflow Creator, where in five steps you will set up a data streaming.

General Information¶

In the General Information section, specify dataflow name, choose Stream File as a source of user data and CDP as a destination, where they will be sent for processing.

Download¶

In the Download section, select Stream file. Copy generated steam ID and paste it into the config/packages/ibexa_cdp.yaml file under stream_id. It allows you to establish a datastream from the Streaming API into the Data Manager.

Next, you need to export your user data to the CDP. Go to your installation and use this command:

php bin/console ibexa:cdp:stream-user-data --draft

There are two versions of this command --draft/--no-draft. The first one is used to send the test user data to the Data Manager. If it passes a validation test in the Activation section, use the latter one to send a full version.

Next, go back to Ibexa CDP and select Validate & download. If the file passes, you will see a confirmation message. Now, you can go to the File mapping section.

File mapping¶

Mapping is completed automatically, the system fills all required information and shows available columns with datapoints on the right. You can change their names if needed or disallow empty fields by checking Mandatory. If the provided file contains empty values, this option is not available.

If provided file is not recognized, the system will require you to fill in the parsing-options manually or select an appropriate format. If you make any alterations, select the Parse File to generate columns with new data.

Transform & Map¶

In the Transform & Map section you transform data and map it to a schema. At this point, you can map email to email and id to integer fields to get custom columns.

Next, select Create schema based on the downloaded columns. It will move you to Schema Creator. There, choose PersonalData as a parent and name the schema.

Create new schema

Next, select all the columns and set Person Identifier as userid.

Person Identifier

If you used PersonData or Catalog type schemas, the system will require specifying the Write Mode that will be applied to them.

Append (default one) allows new data to overwrite the old one but leaves existing entries unaffected. All entries are stored in the dataset, unchanged by updating dataflow. For example, if a customer unsubscribes a newsletter, their email will remain in the system. Overwrite completely removes the original dataset and replaces it with the new one every time the dataflow runs.

Next, select userid from a Schema columns section on the right and map it to id.

Map userid to id

Activation¶

In this section you will test the dataflow with provided test user data. If everything passes, go to your installation and export production data with this command:

php bin/console ibexa:cdp:stream-user-data --no-draft

Now you can run and activate the dataflow.

Build new Audience/Segment¶

Go to the Audience Builder and select Build new audience. When naming the audience remember, you will need to find it in a drop-down list during activation. There, you can choose conditions from did, did not or have. The conditions did and did not allow you to use events like buy, visit or add to a basket from online tracking. - have conditions are tied to personal characteristics and can be used to track the sum of all buys or top-visited categories.

In the Audience Builder, you can also connect created audiences to the activations.

Activation¶

Activation synchronises data from Ibexa CDP to the Ibexa DXP. When you specify a segment, you can activate it on multiple communication channels, such as newsletters or commercials. You can configure multiple activations based data flows.

First, from the menu bar, select Activations and create a new Ibexa activation. Specify name of your activation, select userid as Person Identifier and click Next.

General Information - Activation

Next, you can fill in Ibexa information they must match the ones provided in the YAML configuration:

Client Secret and Client ID - are used to authenticate against Webhook endpoint. In the configuration they are taken from environment variables in .env file.
Segment Group Identifier - identifier of the segment group in Ibexa DXP. It points to a segment group where all the CDP audiences will be stored.
Base URL - URL of your instance with added /cdp/webhook at the end.

Ibexa Information - Activation

Finally, you can specify the audiences you wish to include.

CDP requests

All CDP requests are logged in with debug severity.

Add Client-side Tracking¶

The final step is setting up a tracking script. It requires a head tracking script between the <head></head> tags on your website and a main script after the head script, and cookie consent. You can do it by following tutorial in the documentation.

Now, you need to add a tracker to specific places in your website where you want to track users. For example, add this tracker to the Landing Page template if you want to track user entrances.

raptor.trackEvent('visit', ..., ...);

or buys:

  //Parameters for Product 1
raptor.trackEvent('buy', ..., ...);
  //Parameters for Product 2
raptor.trackEvent('buy', ..., ...);

For tracing to be effective, you also need to send ID of a logged-in user in the same way. Add the user ID information by using below script:

raptor.push("setRuid","USER_ID_HERE")

For more information on tracking events, see the documentation.